Selected
work
7 cases2015 — 2026
Four spots and eight key visuals for BODi’s P90X Pre-Workout, from keyframe to final cut with generative AI. No shoot, one consistent world.
Bolt’s rebrand needed one film to explain effortless one-click checkout. 18 creatives, one month, live the day after delivery.
The World Cup spot with Davinson Sánchez, Yerry Mina and Santiago Arias: three players who went from unknowns to the world’s biggest leagues in four years.
Gatorade trained four transplant patients to finish IRONMAN 70.3 Cartagena. It became a permanent program for 480 patients and a Cannes Lions shortlist.
Launching the GEL-Nimbus when home was the only place left to train. A full house built in 3D on the sole of the shoe.
In Cartagena, a tourist’s bill became the warning: a barcode that hides a girl’s face and reads “Virginity is not for sale.”
Days after the escape, one print ad explained why he needed a tunnel. In Colombian Spanish, chapa means lock.
Recognition
Festivals & features2015 — 2023
About
Bogotá→ Worldwide
Ten years turning briefs into work people talk about. Today I lead creative for global brands at Superside, where AI image and video is part of how great work gets made.
I came up as an art director in Colombian agencies, from Sancho BBDO to The Brand Consulting Group, on work recognized at Cannes, Wina, FICE and FEPI. Now I direct distributed teams across time zones on campaigns, motion and AI-driven production at scale.
- Associate Creative DirectorNow
Superside - Senior Design DirectorPrev.
Superside - Creative DirectorAgency
Árbol Naranja - Art DirectorAgency
Sancho BBDO · The Brand Consulting Group